Your Hub For Beverage Education
& Connection in 2026
SommCon DC Conference & Beverage Expo
April 12-14, 2026 in Washington, D.C.
SommCon San Diego Conference & Beverage Expo
November 3-5, 2025 in San Diego, CA
Meet The Winners of The 2025 SommCon Imprint Awards.
Broaden Your Palate. Shape Your Future.
Explore the business of wine, beer and spirits at SommCon. From live conferences and events to on-demand streaming education and resources, SommCon connects the professional alcohol beverage community with suppliers, both domestic and international.
Loire Sauvignon: Beyond Your Go-Tos
Discover the latest offerings and gain practical insights on how to position Loire Sauvignon Blanc as the region expands its presence in the U.S. market. Presented by Loire Wines, this on-demand masterclass – led by Marquita Levy – explores how these wines consistently overdeliver and offer fresh value for today’s wine lists.
SommCon Conference
April 12-14, 2026 in Washington, D.C.
November 3-5 in San Diego, CA
SommCon Conference features three days of education, mentorship, and networking opportunities for beverage professionals. Taste and explore wine regions from around the world and participate in discussions covering a variety of critical topics including career development, sales, leadership, sustainability, corporate responsibility, DE&I, regulatory issues, and beyond.
SommCon Beverage Expo
Where the beverage programs of tomorrow are built
April 13, 2026 in Washington, D.C.
November 4-5 in San Diego, CA
Co-located with SommCon, the premier wine and spirits conference in North America, the Beverage Expo connects on- and off-premise buyers, importers, and distributors with domestic and international beverage brands in wine, beer, spirits and the emerging low and no alcohol category.
Resources to Level up Your Beverage Career
SommCon offers many tools and programs to enhance your skills and knowledge and grow your network.
SommGo
On-demand streaming service for beverage industry professionals and enthusiasts to learn from the greatest minds and palates in wine, beer, and spirits. Learn and explore on your own time while building your skills.
SommConfidential
SommCon spotlights essential voices and professionals from throughout the industry shaping the future of the business of wine. Explore news and updates from your peers as well as seeing the latest SommCon news.
Scholarships
Scholarship recipients receive complimentary access to SommCon Conference & Beverage Expo and are paired with mentors in the industry who provide leadership, insights, and coaching geared towards career development.